IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05284642.html
   My bibliography  Save this paper

Is disruption the second time around harder to do? The entry of Iliad into the Italian telecommunications market

Author

Listed:
  • Shengxing Yang

    (RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay)

  • Pierre Vialle

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Jason Whalley

    (Northumbria University [Newcastle])

Abstract

Although market entry has been a longstanding feature of mobile telecommunication markets, relatively few entrants have transformed the market(s) that they have entered. One such company is CK Hutchison, while another is Iliad, whose entry into the French mobile market profoundly and irrevocably changed it. This paper explores whether Iliad has been able to repeat this initial ‘success' of disrupting the French market when it entered a second large European market, namely, Italy. We begin by outlining the circumstances that led to the entry of Iliad into the Italian market, and then chart is development as a new entrant. Through adopting such a longitudinal approach, we are able to demonstrate how Iliad has encountered numerous challenges and has adopted a different approach to that which was so success in France. We conclude that disruption the second time around is more difficult to achieve.

Suggested Citation

  • Shengxing Yang & Pierre Vialle & Jason Whalley, 2022. "Is disruption the second time around harder to do? The entry of Iliad into the Italian telecommunications market," Post-Print hal-05284642, HAL.
    • Handle: RePEc:hal:journl:hal-05284642
    Note: View the original document on HAL open archive server: https://hal.science/hal-05284642v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-05284642v1/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Marc Bourreau & Yutec Sun & Frank Verboven, 2021. "Market Entry, Fighting Brands, and Tacit Collusion: Evidence from the French Mobile Telecommunications Market," American Economic Review, American Economic Association, vol. 111(11), pages 3459-3499, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Enghin Atalay & Alan Sorensen & Christopher Sullivan & Wanjia Zhu, 2024. "Product Repositioning by Merging Firms," Journal of Industrial Economics, Wiley Blackwell, vol. 72(2), pages 868-908, June.
    2. Mathilde Aubouin & Paolo Melindi-Ghidi & Jean-Philippe Nicolaï, 2025. "Complementarity in Household Expenditures on Fixed and Mobile Internet in France," Annals of Economics and Statistics, GENES, issue 159, pages 143-174.
    3. Martin, Simon & Schmal, W. Benedikt, 2021. "Collusive compensation schemes aided by algorithms," DICE Discussion Papers 375, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    4. Pál, László & Sándor, Zsolt, 2023. "Comparing procedures for estimating random coefficient logit demand models with a special focus on obtaining global optima," International Journal of Industrial Organization, Elsevier, vol. 88(C).
    5. repec:ags:aaea22:343800 is not listed on IDEAS
    6. Kandelhardt, Johannes, 2023. "Flexible estimation of random coefficient logit models of differentiated product demand," DICE Discussion Papers 399, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    7. Takeshi Fukasawa, 2025. "When do firms sell high durability products? The case of light bulb industry," Papers 2503.23792, arXiv.org, revised May 2025.
    8. Edmond Baranes & Hung Cuong Vuong, 2023. "Economic contribution to the debate on cost sharing policy," Post-Print hal-05111081, HAL.
    9. Yang, Shengxing & Vialle, Pierre & Whalley, Jason, 2022. "Is disruption the second time around harder to do? The entry of Iliad into the Italian telecommunications market," 31st European Regional ITS Conference, Gothenburg 2022: Reining in Digital Platforms? Challenging monopolies, promoting competition and developing regulatory regimes 265674, International Telecommunications Society (ITS).
    10. repec:ags:aaea22:343858 is not listed on IDEAS
    11. Steinbach, Sandro, 2023. "The Corporatization of Veterinary Medicine: An Empirical Analysis of Its Impact on Independent Practices," 2023 Annual Meeting, July 23-25, Washington D.C. 335481, Agricultural and Applied Economics Association.
    12. Marc Bourreau & Yutec Sun, 2022. "Competition and Quality: Evidence from the Entry of Mobile Network Service," Working Papers 22-04, NET Institute.
    13. Marcoux, Mathieu, 2022. "Strategic interactions in mobile network investment with a new entrant and unobserved heterogeneity," International Journal of Industrial Organization, Elsevier, vol. 82(C).
    14. Steinbach, Sandro & Graziano, Marcello & Connolly, Cristina, 2024. "David versus Goliath: The Impact of Corporate Expansion in the Alcohol Retail Industry on Small-Scale Retailers," 2024 Annual Meeting, July 28-30, New Orleans, LA 343800, Agricultural and Applied Economics Association.
    15. repec:ags:aaea22:335481 is not listed on IDEAS

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05284642. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.