IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05011525.html
   My bibliography  Save this paper

L'éco-conception digitale appliquée aux sites Internet : vers une compréhension des perceptions et attentes des internautes

Author

Listed:
  • Alizée Roux

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Mathieu Kacha

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Sandrine Heitz-Spahn

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

This communication proposal aims to examine, from a marketing perspective, internet users' perceptions and expectations regarding digital eco-design, specifically for websites. Given growing environmental challenges, understanding how users perceive and evaluate eco-design approaches becomes essential. The qualitative methodology is based on 18 semi-structured interviews conducted with internet users of varied profiles, allowing for an in-depth exploration of their representations, expectations, and potential reservations regarding these emerging practices. The results indicate that consumers' knowledge of websites' environmental impacts remains spontaneously limited. The results also highlight 1. a lack of consumer knowledge regarding environmentally friendly websites. 2. expectations concerning the exemplarity of certain companies or organizations regarding the environmental impact of their website, as well as the consistency of their actions within their environmental approaches.

Suggested Citation

  • Alizée Roux & Mathieu Kacha & Sandrine Heitz-Spahn, 2025. "L'éco-conception digitale appliquée aux sites Internet : vers une compréhension des perceptions et attentes des internautes," Post-Print hal-05011525, HAL.
  • Handle: RePEc:hal:journl:hal-05011525
    Note: View the original document on HAL open archive server: https://hal.science/hal-05011525v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-05011525v1/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Pierre Volle & J. W. Schouten, 2022. "Marketing (plus) durable," Post-Print hal-03967525, HAL.
    2. Elgaaied-Gambier, Leila & Bertrandias, Laurent & Bernard, Yohan, 2020. "Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 120-135.
    3. Leïla Elgaaïed-Gambier & Laurent Bertrandias & Yohan Bernard, 2020. "Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility," Post-Print hal-02553306, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Junika Napitupulu & Septony B. Siahaan & Sunday Ade Sitorus, 2023. "Renewable Energy and its Moderation on Green Home Selection in Indonesia: Bridging Environment, Product, and Value," International Journal of Energy Economics and Policy, Econjournals, vol. 13(6), pages 259-269, November.
    2. Boukis, Achilleas & Christodoulides, George & Semaan, Rania W. & Stathopoulou, Anastasia, 2024. "What drives consumers towards shared luxury services? A comparison of sequential versus simultaneous sharing," Journal of Business Research, Elsevier, vol. 177(C).

    More about this item

    Keywords

    éco-conception digitale; site web éco-conçu; enjeux environnementaux liés au web; éco-conception ...; site web éco-co...; enjeux environn...;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05011525. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.