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L'éco-conception digitale appliquée aux sites Internet : vers une compréhension des perceptions et attentes des internautes

Author

Listed:
  • Alizée Roux

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Mathieu Kacha

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Sandrine Heitz-Spahn

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

This communication proposal aims to examine, from a marketing perspective, internet users' perceptions and expectations regarding digital eco-design, specifically for websites. Given growing environmental challenges, understanding how users perceive and evaluate eco-design approaches becomes essential. The qualitative methodology is based on 18 semi-structured interviews conducted with internet users of varied profiles, allowing for an in-depth exploration of their representations, expectations, and potential reservations regarding these emerging practices. The results indicate that consumers' knowledge of websites' environmental impacts remains spontaneously limited. The results also highlight 1. a lack of consumer knowledge regarding environmentally friendly websites. 2. expectations concerning the exemplarity of certain companies or organizations regarding the environmental impact of their website, as well as the consistency of their actions within their environmental approaches.

Suggested Citation

  • Alizée Roux & Mathieu Kacha & Sandrine Heitz-Spahn, 2025. "L'éco-conception digitale appliquée aux sites Internet : vers une compréhension des perceptions et attentes des internautes," Post-Print hal-05011525, HAL.
    • Handle: RePEc:hal:journl:hal-05011525
    Note: View the original document on HAL open archive server: https://hal.science/hal-05011525v1
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    File URL: https://hal.science/hal-05011525v1/document
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    References listed on IDEAS

    as
    1. Pierre Volle & J. W. Schouten, 2022. "Marketing (plus) durable," Post-Print hal-03967525, HAL.
    2. Elgaaied-Gambier, Leila & Bertrandias, Laurent & Bernard, Yohan, 2020. "Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 120-135.
    3. Leïla Elgaaïed-Gambier & Laurent Bertrandias & Yohan Bernard, 2020. "Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility," Post-Print hal-02553306, HAL.
    Full references (including those not matched with items on IDEAS)

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