IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04999322.html
   My bibliography  Save this paper

Introducing destination brand hate: an exploratory study

Author

Listed:
  • Zeineb Farhat

    (Université de Sfax - University of Sfax, URCA - Université de Reims Champagne-Ardenne)

  • Damien Chaney

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

Abstract

Brand hate is a relatively new concept in the literature that aids understanding of the intense negative feelings of consumers toward brands. While research has applied this concept to product brand contexts, it has received little attention in the tourism sector. Thus, the purpose of this study is to conceptualize the notion of destination brand hate. Through a qualitative study with 20 semi-structured interviews, we propose a definition of destination brand hate and identify three sets of antecedents (experience-related, individual-related, and destination-related antecedents) and two sets of consequences (behavioural and cognitive consequences). This study contributes to the literature on the relationships between tourists and places by demonstrating that these relationships can also be based on the most extreme negative emotion – hate.

Suggested Citation

  • Zeineb Farhat & Damien Chaney, 2020. "Introducing destination brand hate: an exploratory study," Post-Print hal-04999322, HAL.
    • Handle: RePEc:hal:journl:hal-04999322
    DOI: 10.1080/13683500.2020.1844160
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04999322. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.