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Factors of effectiveness of green nudges for more eco-responsible behaviour – Systematic review and research directions

Author

Listed:
  • Clement Carrel

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

  • Marie-Laure Gavard-Perret

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

  • Cindy Caldara

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

Abstract

Considering the rise of green nudges, our objective is to determine the factors of their effectiveness through a systematic review, following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) method, which analyses 28 articles and 73 pro-environmental nudges. Following a redefinition of the concept and a categorisation based on the construal-level theory of psychological distance (opposing the lever of the ‘how' to that of the ‘why' of choice), the effectiveness of green nudges is analysed. A relationship of dependence appears between the (in)effectiveness of nudges and (1) the levers, mechanisms and techniques mobilised; (2) the visibility of the behaviour by others; (3) the field of application; and (4) the geographical area. These analyses and the limitations of the work reviewed provide a basis to propose avenues for research. New theoretical insights and recommendations are provided in favour of more effective nudges for the adoption of ecological and responsible behaviours.

Suggested Citation

  • Clement Carrel & Marie-Laure Gavard-Perret & Cindy Caldara, 2023. "Factors of effectiveness of green nudges for more eco-responsible behaviour – Systematic review and research directions," Post-Print hal-04817184, HAL.
    • Handle: RePEc:hal:journl:hal-04817184
    DOI: 10.1177/20515707231177814
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    Citations

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    Cited by:

    1. Nathalie Alexandre-Bourhis & Aude Mechin-Delabarre, 2025. "Sensemaking and Nudge Management: A Combined Approach to Analyzing the Resilience of Local Authorities in the Face of Crisis [Création de sens et nudge management, une approche combinée pour analyser la résilience des collectivités territoriales f," Post-Print hal-05326216, HAL.
    2. Mogensen, Ditte & Thøgersen, John, 2026. "Make it easy: Addressing sludge and procrastination in energy renovation decisions," Energy Policy, Elsevier, vol. 208(C).

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