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Vegetarians and vegans, all the same? A study of perceived differences in regard to practice and cause engagement
[Végétariens et véganes, tous les mêmes ? Une étude des différences perçues au regard de l’engagement dans la pratique et dans la cause]

Author

Listed:
  • Gilles Séré de Lanauze

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Margot Dyen

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Balbo Laurie

    (EESC-GEM Grenoble Ecole de Management)

  • Lucie Sirieix

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Erick Suarez Dominguez

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

Abstract

In the literature, practices consisting of excluding meat or animal products are grouped under the term veg*nism. However, being vegan can be considered much more than being a vegetarian. Giving a general label (veg*ns) to a group of people who may turn out to be heterogeneous thus, seems questionable both from a theoretical and managerial point of view. Semi-structured interviews conducted in two waves (wave 1 in 2018 and wave 2 in 2022) on a total of 19 individuals highlight the inadequacy of a definition based on practices/motivation/beliefs alone and, underline the major role of engagement in the practice and in the cause to understand what differentiates/gathers these individuals both at the level of their group of belonging (within vegetarians or within vegans) and of the dissociative group (between vegetarians and vegans). Managerial and societal implications are proposed following this analysis.

Suggested Citation

  • Gilles Séré de Lanauze & Margot Dyen & Balbo Laurie & Lucie Sirieix & Erick Suarez Dominguez, 2023. "Vegetarians and vegans, all the same? A study of perceived differences in regard to practice and cause engagement [Végétariens et véganes, tous les mêmes ? Une étude des différences perçues au rega," Post-Print hal-04097775, HAL.
  • Handle: RePEc:hal:journl:hal-04097775
    as

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