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Digital sales platforms: What opportunity(ies) for producers?
[Les plateformes numériques de vente : quelle(s) opportunité(s) pour les producteurs ?]

Author

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  • Romane Guillot

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Magali Aubert

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Anne Mione

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

Abstract

E-commerce is now penetrating the food sector, particularly through digital marketing platforms. Food system stakeholders are wondering: Do these organizations strengthen the link/connection between producers and consumers? Do they promote fairer remuneration for farmers? Do they introduce new risks for them? These platforms facilitate the exchange of information and limit certain costs associated with marketing. However, they can create power asymmetries and imbalances in value sharing. The instability of the sector and the addition of digital and distribution giants raise many questions about the evolution of platforms. In this context, vigilance on the part of producers is essential in order to choose the platforms best suited to their needs.

Suggested Citation

  • Romane Guillot & Magali Aubert & Anne Mione, 2022. "Digital sales platforms: What opportunity(ies) for producers? [Les plateformes numériques de vente : quelle(s) opportunité(s) pour les producteurs ?]," Post-Print hal-03772689, HAL.
    • Handle: RePEc:hal:journl:hal-03772689
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-03772689
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