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Commercial performance of the integration of standards in olive oil and agri-food marketing

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  • Rocio Carrillo Labella

    (Department of Business Organization, Marketing and Sociology - UJA - Universidad de Jaén)

  • Fatiha Fort

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Manuel Parras Rosa

    (Department of Business Organization, Marketing and Sociology - UJA - Universidad de Jaén)

Abstract

Globalisation has led to more and more companies in the agri-food sector turning to accreditations such as those guaranteeing quality (ISO 9001), environmental sustainability (ISO 14001) and food safety (ISO 2200, BRC and IFS) for commercial purposes. However, these changes may not lead to an improved economic and commercial performance for olive oil companies. This study, therefore, has two specific objectives: first, to find out if there are groups of accreditations that determine company profiles; and, secondly, to analyse whether these profiles have any kind of influence on the economic and commercial performance of the olive oil industry. A quantitative investigation was carried out using ANOVA and among the main results, a bipolarity was observed between those that have no certification and those that are highly accredited for quality, environment, and food safety. Regarding the second objective, the results uphold the commercial function of accreditation in terms of improving commercialisation. It was not possible however to confirm such positive results in operative earnings, but it was observed that the companies with the strongest results invest more in accreditations, especially in food safety.

Suggested Citation

  • Rocio Carrillo Labella & Fatiha Fort & Manuel Parras Rosa, 2022. "Commercial performance of the integration of standards in olive oil and agri-food marketing," Post-Print hal-03657769, HAL.
    • Handle: RePEc:hal:journl:hal-03657769
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-03657769
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