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From “eating together” to “living together better”, The case of local products

Author

Listed:
  • René Pierre Beylier

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Fatiha Fort

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro - Montpellier SupAgro - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Andry Ramaroson

    (CUFR - Centre Universitaire de Formation et de Recherche de Mayotte, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

This chapter talks about local-localized and terroir simultaneously or undifferentiated like the consumer. It shows that the attributes of the terroir image of localized products are sources of trust for the local eater, confirming the thesis of A. Merle and M. Piotrowski, and underlined among the multiple motivations for eating local, the importance of origin in particular, and also of: proximity, transparency, the desire to consume responsibly and the search for a social link. The chapter aims to identify the values sought in the consumption of local products, and then to measure the effect of the dimensions of the image of these products on the perceived value, from a field study. It argues that consuming locally has an effect on eating together and on living together better. Finally, the chapter aims to verify the compatibility of the local eater and connected consumer through the literature.

Suggested Citation

  • René Pierre Beylier & Fatiha Fort & Andry Ramaroson, 2021. "From “eating together” to “living together better”, The case of local products," Post-Print hal-03563881, HAL.
    • Handle: RePEc:hal:journl:hal-03563881
    DOI: 10.1002/9781119882206.ch6
    as

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    Keywords

    Local product;

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