IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02814389.html
   My bibliography  Save this paper

Attractiveness and limits of a double "organic and fair trade" label for consumers
[Apports et limites de la double labellisation bio et équitable pour les consommateurs]

Author

Listed:
  • Didier Tagbata

    (UPHF - Université Polytechnique Hauts-de-France)

  • Lucie Sirieix

    (Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

This article addresses the question of the interest of a double label "organic and fair trade" for consumers by using a qualitative survey on fair trade coffee, and an experimentation on organic and fair trade chocolate based on a bidding principle (BDM mechanism). Our results show that the "organic and fair trade" label adds value to organic and fair trade products. However the sensitivity to this label varies across consumers, and the WTP for "organic and fair trade" products may be affected by the product's taste.

Suggested Citation

  • Didier Tagbata & Lucie Sirieix, 2008. "Attractiveness and limits of a double "organic and fair trade" label for consumers [Apports et limites de la double labellisation bio et équitable pour les consommateurs]," Post-Print hal-02814389, HAL.
    • Handle: RePEc:hal:journl:hal-02814389
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Other versions of this item:

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02814389. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.