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Stimulation de la présence et des états affectifs par l’imagerie mentale

Author

Listed:
  • Sophie Jeanpert

    () (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

  • Aurély Lao

    (LEM - Lille économie management - UMR 9221 - Université de Lille - UA - Université d'Artois - UCL - Université catholique de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Annabel Martin-Salerno

    () (IAE Lille - Institut d'Administration des Entreprises - Lille - Université de Lille, Sciences et Technologies, LEM - Lille économie management - UMR 9221 - Université de Lille - UA - Université d'Artois - UCL - Université catholique de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cette recherche comparative 2D/3D examine le rôle de l'imagerie mentale dans la sensation de présence et dans les réactions affectives du consommateur lors de la visite d'un lieu. Les résultats de l'étude quantitative menée montrent que les dimensions de l'expérience 3D renforcent la vivacité et la facilité des images mentales. Les effets de l'imagerie mentale rejaillissent sur les émotions et la satisfaction vis-à-vis de l'expérience, mais également sur la présence qui est au cœur des différences constatées entre 2D et 3D

Suggested Citation

  • Sophie Jeanpert & Aurély Lao & Annabel Martin-Salerno, 2019. "Stimulation de la présence et des états affectifs par l’imagerie mentale," Post-Print hal-02509352, HAL.
  • Handle: RePEc:hal:journl:hal-02509352
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-02509352
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