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Co-innover avec les clients: entre intérêt et réticence pour les entreprises grand public

Author

Listed:
  • Emmanuelle Le Nagard

    (ESSEC Business School)

  • Fanny Reniou

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Co-innovation with customers: between interest and reluctance for BtoC companies Co-innovation with customers - i.e. their creative participation to the development of new products / services, is a phenomenon that creates a strong enthusiasm, both among professionals and academics. This article aims at focusing on the perception of this practice by companies in order to identify its perceived interests – commercial acceptability, stimulation of creativity and customer relationship – but also its potential barriers – customers lack of skills, cost of the practice and absence of control. It concludes with some recommendations to be considered for its implementation, in terms of participants to engage in each stage of the process but also in terms of precau- tions and performance indicators.

Suggested Citation

  • Emmanuelle Le Nagard & Fanny Reniou, 2013. "Co-innover avec les clients: entre intérêt et réticence pour les entreprises grand public," Post-Print hal-02386313, HAL.
    • Handle: RePEc:hal:journl:hal-02386313
    DOI: 10.7193/DM.071.59.75
    as

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    Citations

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    Cited by:

    1. Aurélien Rouquet & Fanny Reniou & Kiane Goudarzi, 2013. "Le client acteur de l’organisation : enjeux et perspectives pour les sciences de gestion," Post-Print hal-01123721, HAL.
    2. Céline Merlin-Brogniart & Simon Nadel, 2021. "Specificities of environmental innovation dynamics in service firms: the French case," Journal of Evolutionary Economics, Springer, vol. 31(2), pages 451-473, April.
    3. Hajer Bachouche & Ouidade Sabri, 2019. "Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research," Working Papers 2019-001, Department of Research, Ipag Business School.
    4. Hajer Bachouche & Ouidade Sabri, 2019. "Empowerment in marketing: synthesis, critical review, and agenda for future research," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 304-323, December.
    5. Estelle Peyrard & Cécile Chamaret, 2020. "Designing for all but with whom? Three cases of codesign with disabled persons [Concevoir pour tous, mais avec qui ? Trois cas de co-conception avec des persones en situation de handicap]," Post-Print hal-03059691, HAL.
    6. Gilbert Giacomoni, 2017. "How to design new representations and to innovate ? [Comment concevoir de nouvelles représentations et innover ?]," Post-Print halshs-01479201, HAL.
    7. Gilbert Giacomoni, 2017. "How to design new representations and to innovate ?
      [Comment concevoir de nouvelles représentations et innover ? (]      ," Working Papers halshs-01479201, HAL.

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