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La participation du client au sein d’un environnement commercial : exploration des dispositifs et de l’initiative client dans un lieu attachant

Author

Listed:
  • Audrey Bonnemaizon

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Alain Debenedetti

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Philippe Mérigot

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

Abstract

Customer's participation in commercial places: an exploration of devices and customer's initiatives in an emo- tionally laden place Participation in commercial places is often viewed as customers using self-service technologies implemented by retailers. This is problematic because other dimensions of the place (e.g. space, symbols, and social elements) as well as the customers' initiatives are omitted. Based on an ethnographic research in a Parisian restaurant, this research identifies three types of participation emphasizing the commercial place's positioning: the "participa- tion-appropriation", the "participation-contribution", and the "participation-transmission" that vary in terms of materiality and customers' initiative. This research contributes to the understanding of customers' participation, more specifically in the case of emotionally laden places.

Suggested Citation

  • Audrey Bonnemaizon & Alain Debenedetti & Philippe Mérigot, 2016. "La participation du client au sein d’un environnement commercial : exploration des dispositifs et de l’initiative client dans un lieu attachant," Post-Print hal-02309474, HAL.
    • Handle: RePEc:hal:journl:hal-02309474
    DOI: 10.7193/DM.082.91.107
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    Citations

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    Cited by:

    1. Alain Debenedetti & Damien Chaney, 2024. "From feeling like home to being at home: The negative outcomes of attachment to commercial places," Post-Print hal-04355633, HAL.
    2. Alain Debenedetti, 2021. "Luxury stores as home-like places: How domestic meanings are staged and mobilized in luxury retail," Post-Print hal-03171771, HAL.

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