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Management stratégique - Principes économiques fondamentaux pour manager

Author

Listed:
  • David Besanko

    (Northwestern University [Evanston])

  • David Dranove

    (Kellogg [Northwestern] - Kellogg School of Management [Northwestern University, Evanston] - Northwestern University [Evanston])

  • Mark Shanley

    (UIC - University of Illinois [Chicago] - University of Illinois System)

  • Scott Schaefer

    (University of Texas at Dallas - Department of Computer Science [Dallas] - UT Dallas - University of Texas at Dallas [Richardson])

Abstract

En se focalisant sur les principes économiques qui régissent le comportement des entreprises et des marchés, ce livre aborde les fondamentaux du raisonnement stratégique et détaille les outils nécessaires à la réalisation d une analyse stratégique sérieuse et valable. Cet ouvrage s'adresse aux étudiants en écoles de commerce, en écoles de management, en IUT GEA et en écoles d'ingénieurs ainsi qu'aux étudiants des facultés d'économie et de gestion de fin de Licence et de niveau Master.

Suggested Citation

  • David Besanko & David Dranove & Mark Shanley & Scott Schaefer, 2017. "Management stratégique - Principes économiques fondamentaux pour manager," Post-Print hal-02189767, HAL.
    • Handle: RePEc:hal:journl:hal-02189767
    as

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    Keywords

    Management; Gestion;

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