IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02176421.html
   My bibliography  Save this paper

Marketing Management (16e édition)

Author

Listed:
  • Philip Kotler

    (Northwestern University [Chicago, Ill. USA])

  • Kevin Keller

    (Tuck School of Business - Dartmouth College [Hanover])

  • Delphine Manceau

    (NEOMA - Neoma Business School)

  • Aurélie Hemonnet-Goujot

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

Abstract

No abstract is available for this item.

Suggested Citation

  • Philip Kotler & Kevin Keller & Delphine Manceau & Aurélie Hemonnet-Goujot, 2019. "Marketing Management (16e édition)," Post-Print hal-02176421, HAL.
    • Handle: RePEc:hal:journl:hal-02176421
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Thomas O. Uitz & Eva Jancikova, 2021. "Service Failures and How the Perception of Justice Affects the Level of Satisfaction," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 105-117.
    2. Odai Falah Mohammad AL-Ghaswyneh, 2020. "Marketing universities’ services role in providing financial resources," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 25(3), pages 65-75, December.
    3. Olabi, A.G. & Wilberforce, Tabbi & Sayed, Enas Taha & Abo-Khalil, Ahmed G. & Maghrabie, Hussein M. & Elsaid, Khaled & Abdelkareem, Mohammad Ali, 2022. "Battery energy storage systems and SWOT (strengths, weakness, opportunities, and threats) analysis of batteries in power transmission," Energy, Elsevier, vol. 254(PA).
    4. Rocío G. Martínez & Ramon A. Carrasco & Cristina Sanchez-Figueroa & Diana Gavilan, 2021. "An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business," Mathematics, MDPI, vol. 9(16), pages 1-31, August.
    5. Timotius, 2020. "Gen Z Switching Behaviour in Indonesia Smartphone Industry," GATR Journals jmmr262, Global Academy of Training and Research (GATR) Enterprise.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02176421. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.