IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02129051.html
   My bibliography  Save this paper

La gouvernance mutualiste favorise-t-elle les processus innovants ?

Author

Listed:
  • Christine Marsal

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

French banking cooperatives have shown a great capacity for innovation both in terms of their strategies (banking insurance) and product offering (mobile telephony) and the way they market these products (regular development of bank branches). This article seeks to understand how these innovations have been implemented and highlights the role of the bank directors. By studying two separate bodies (Crédit Mutuel and regional banks of CréditAgricole), we were able to observe that the directors are invited to present their opinion on innovation. Regularly informed, they participate in the dissemination of commercial innovations. This recent trend strengthens the cooperation between directors and field managers when preparing a medium-term plan and/or business projects. The commercial and managerial innovations are likely to reshape the governance of banking establishments by reinforcing the cohesion of the executive director team.

Suggested Citation

  • Christine Marsal, 2016. "La gouvernance mutualiste favorise-t-elle les processus innovants ?," Post-Print hal-02129051, HAL.
    • Handle: RePEc:hal:journl:hal-02129051
    Note: View the original document on HAL open archive server: https://hal.science/hal-02129051
    as

    Download full text from publisher

    File URL: https://hal.science/hal-02129051/document
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02129051. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.