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What did you do before? Moral (in)consistency in pro-environmental choice

Author

Listed:
  • Sophie Clot

    (UOR - University of Reading)

  • Gilles Grolleau

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - FRE2010 - INRA - Institut National de la Recherche Agronomique - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, CEREN - Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC))

  • Lisette Ibanez

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - FRE2010 - INRA - Institut National de la Recherche Agronomique - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

Rather than just examining moral licensing and cleansing at an aggregate level, we investigate experimentally the moral dynamics at an individual level. We also propose a formal definition of moral consistency or inconsistency (i.e., moral licensing and/or moral cleansing). We found that half our sample present inconsistent pro-environmental behaviour, independently of the way behavior is elicited (positive or negative framing). Men seem to behave more consistently over time, but when they compensate, they license (respectively cleanse) in a higher (respectively lesser) extent than women. We suggest that policies can improve their performances by avoiding a ‘one size fits all approach' and take into account this heterogeneity of moral dynamics.

Suggested Citation

  • Sophie Clot & Gilles Grolleau & Lisette Ibanez, 2018. "What did you do before? Moral (in)consistency in pro-environmental choice," Post-Print hal-02121798, HAL.
    • Handle: RePEc:hal:journl:hal-02121798
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    Cited by:

    1. Simon Mathex & Lisette Ibanez & Raphaële Préget, 2023. "Distinguishing economic and moral compensation in the rebound effect: A theoretical and experimental approach," Working Papers hal-04071161, HAL.
    2. Alexandre Flage, 2024. "Taking games: a meta-analysis," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 10(2), pages 255-278, December.

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