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Quel sens les consommateurs responsables donnent-ils à leur consommation? Une approche par les récits de vie

Author

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  • Nil Özçağlar-Toulouse

    (Université Lille Nord (France), LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille)

Abstract

Les préoccupations éthiques, sociales et écologiques contemporaines renouvellent la question du sens dans les pratiques de consommation. Cet article étudie le sens que les consommateurs responsables donnent à la consommation à l'aide de récits de vie analysés par une approche structurale. Les résultats permettent d'identifier des actions communes aux narrateurs: fuir le mal-être, retrouver le soi authentique, éviter l'isolement et contrôler sa vie. Trois significations à la consommation responsable sont par ailleurs mises en lumière: l'acte libératoire, l'acte politique et l'acte moral.

Suggested Citation

  • Nil Özçağlar-Toulouse, 2009. "Quel sens les consommateurs responsables donnent-ils à leur consommation? Une approche par les récits de vie," Post-Print hal-02055038, HAL.
    • Handle: RePEc:hal:journl:hal-02055038
    DOI: 10.1177/076737010902400306
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    Cited by:

    1. Axelle Faure-Ferlet & Sonia Capelli & William Sabadie, 2014. "Co-operative firms as perceived by external stakeholders: how do consumers perceive organizational tensions?," Post-Print halshs-00987840, HAL.
    2. Sylvain Sénéchal & Laurent Georges & Jean Pernin, 2014. "Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product," Journal of Business Ethics, Springer, vol. 124(3), pages 365-381, October.

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