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How does the choice of a marketing channel influence the adoption of organic farming ?

Author

Listed:
  • Magali Aubert

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Geoffroy Enjolras

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Zouhair Bouhsina

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

Recent sanitary crises have emphasized the need for alternative food networks. The intended objectives are mainly to improve the quality of food production and marketing channels. Because changes in the food supply chains appear to be closely linked to changes in agricultural processes, this paper tackles the issue of the influence of marketing channels on the type of farming, towards organic farming. The question is salient for fruit production which is an intense consumer of phytosanitary products and for France, a country which has adopted and reinforced regulations in favour of the environment. A statistical analysis complemented with econometric models allows to measure the close link between marketing channels and organic farming. The data are issued from the 2012 "Orchard Survey", a census of French farms which provides an overview of marketing channels and phytosanitary practices. We focus mainly on two main productions, apples and apricots. The results show that there exists a strong and differentiated influence of marketing channels on environment-friendly practices. Direct selling increases the adoption of organic farming while belonging to producer organizations leads to contrasted effects.

Suggested Citation

  • Magali Aubert & Geoffroy Enjolras & Zouhair Bouhsina, 2016. "How does the choice of a marketing channel influence the adoption of organic farming ?," Post-Print hal-02048270, HAL.
    • Handle: RePEc:hal:journl:hal-02048270
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    References listed on IDEAS

    as
    1. Magali Aubert & Zouhair Bouhsina & Jean Marie Codron & Sylvain Rousset, 2013. "Pesticide safety risk, food chain organization, and the adoption of sustainable farming practices. The case of Moroccan early tomatoes," Post-Print hal-02806083, HAL.
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