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What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding

Author

Listed:
  • Eline Jongmans

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Maud Dampérat

    (IAE ST-E - Institut d'Administration des Entreprises de Saint Etienne - UJM - Université Jean Monnet - Saint-Étienne, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

  • Florence Féron Jeannot

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Ping Lei
  • Alain Jolibert

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

Abstract

No abstract is available for this item.

Suggested Citation

  • Eline Jongmans & Maud Dampérat & Florence Féron Jeannot & Ping Lei & Alain Jolibert, 2019. "What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding," Post-Print hal-02023496, HAL.
    • Handle: RePEc:hal:journl:hal-02023496
    DOI: 10.1080/0267257X.2018.1552181
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    Cited by:

    1. Alice Falchi & Gilles Grolleau & Naoufel Mzoughi, 2022. "Why companies might under‐communicate their efforts for sustainable development and what can be done?," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 1938-1946, July.
    2. András István Kun & Marietta Kiss, 2021. "On the Mechanics of the Organic Label Effect: How Does Organic Labeling Change Consumer Evaluation of Food Products?," Sustainability, MDPI, vol. 13(3), pages 1-25, January.
    3. Paydas Turan, Ceyda, 2021. "What's inside matters: The impact of ingredient branding on consumers' purchasing behaviours in services," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    4. Sonia Chien-I Chen & Chenglian Liu & Zhenyuan Wang & Farid Arya, 2022. "Innovative Strategies to Fuel Organic Food Business Growth: A Qualitative Research," IJERPH, MDPI, vol. 19(5), pages 1-22, March.

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