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L'influence des convictions de contrôle et des attitudes globales sur le comportement écologique du consommateur

Author

Listed:
  • H. Gierl

    (université d'Augsbourg)

  • S. Stumpp

Abstract

Dans les considérations théoriques de l'explication du comportement écologique du consommateur, il est souvent supposé que le degré d'influence des attitudes écologiques sur le comportement dépend de l'efficacité perçue du consommateur, ou encore de ses convictions de contrôle. Bien que cette relation soit toujours réaffirmée dans la recherche empirique actuelle, les auteurs ont examiné l'influence des construits mentionnés quasiment exclusivement de manière isolée ou en parallèle. L'objectif de cet article est de fonder de manière théorique cette influence modératrice supposée et de l'examiner de façon explicite, ainsi que d'en déduire des recommandations pour le marketing.

Suggested Citation

  • H. Gierl & S. Stumpp, 1999. "L'influence des convictions de contrôle et des attitudes globales sur le comportement écologique du consommateur," Post-Print hal-02018469, HAL.
    • Handle: RePEc:hal:journl:hal-02018469
    DOI: 10.1177/076737019901400205
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    Cited by:

    1. Toti, Jean-François & Diallo, Mbaye Fall & Huaman-Ramirez, Richard, 2021. "Ethical sensitivity in consumers’ decision-making: The mediating and moderating role of internal locus of control," Journal of Business Research, Elsevier, vol. 131(C), pages 168-182.
    2. Christèle Camelis & Florence Dano & Kiane Goudarzi & Viviane Hamon & Sylvie Llosa, 2013. "The roles of co-clients and their influence on overall satisfaction during the service experience," Post-Print hal-01822880, HAL.

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