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Liquid retail: cultural perspectives on marketplace transformation

Author

Listed:
  • Ronan De Kervenoael

    (ESC [Rennes] - ESC Rennes School of Business)

  • Domen Bajde
  • Alexandre Schwob

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

Abstract

Inspired by Bauman's notion of "liquidity," we problematize the socio-cultural dynamics taking place in contemporary retail. The notion of liquid retail enables researchers to untangle marketplace transformation and to highlight developments centred around markets and market-actors that jointly transform each other. This introduction underlines, as a point of departure, recent developments in retailing that have been marked by the corrosion of fixity and boundaries. We provide a short synopsis of marketplace transformation and liquid retail, from a socio-cultural perspective, and summarize the papers included in this special issue.

Suggested Citation

  • Ronan De Kervenoael & Domen Bajde & Alexandre Schwob, 2018. "Liquid retail: cultural perspectives on marketplace transformation," Post-Print hal-01959075, HAL.
    • Handle: RePEc:hal:journl:hal-01959075
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    Citations

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    Cited by:

    1. Spitzkat, Anna & Fuentes, Christian, 2019. "Here today, gone tomorrow: The organization of temporary retailscapes and the creation of frenzy shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 198-207.
    2. Ronan de Kervenoael & Alexandre Schwob & Careen Chandra, 2020. "E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation: Leveraging legitimate concerns under time-based marketing promise," Post-Print hal-02780647, HAL.
    3. de Kervenoael, Ronan & Schwob, Alexandre & Chandra, Careen, 2020. "E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation: Leveraging legitimate concerns under time-based marketing promise," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).

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