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The time of consumers: A review of researches and perspectives

Author

Listed:
  • Jeanne Lallement

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Andréa Gourmelen

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

This article provides a synthesis of the research on consumer time. Based on a systematic review of studies from the past 25 years, it offers an original interpretative framework by grouping consumer time into two categories. In the first, the studies on ‘resource time' reveal that time is perceived differently according to situational and individual antecedents. In the second, the research on ‘personality trait time' presents time from a global (where time is perceived as a whole), comparative (comparing several time zones) or selective (positioned in a precise time zone) perspective, which is characterised according to the depth to which the time variable is anchored in an individual's personality. Although this categorisation sheds light on the concept of consumer time, it was not possible to establish a unified theoretical anchoring. This research argues in favour of decompartmentalising the different approaches and methodologies.

Suggested Citation

  • Jeanne Lallement & Andréa Gourmelen, 2018. "The time of consumers: A review of researches and perspectives," Post-Print hal-01904343, HAL.
    • Handle: RePEc:hal:journl:hal-01904343
    DOI: 10.1177/2051570718792172
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    Cited by:

    1. Jifeng Mu & Jonathan Z. Zhang, 2021. "Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 994-1020, September.

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