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Les lecteurs sont-ils capables d'anthropomorphiser leur magazine ?

Author

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  • Rita Valette-Florence

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique, UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Virginie de Barnier

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

Abstract

No abstract is available for this item.

Suggested Citation

  • Rita Valette-Florence & Virginie de Barnier, 2009. "Les lecteurs sont-ils capables d'anthropomorphiser leur magazine ?," Post-Print hal-01830213, HAL.
    • Handle: RePEc:hal:journl:hal-01830213
    DOI: 10.3917/mav.027.0054
    as

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    Cited by:

    1. Margot Dyen & Lucie Sirieix & Sandrine Costa & Laurence Depezay & Eloïse Castagna, 2018. "Exploring the dynamics of food routines: a practice-based study to understand households’ daily life," Post-Print hal-01909146, HAL.
    2. Valette-Florence, Rita & De Barnier, Virginie, 2013. "Towards a micro conception of brand personality: An application for print media brands in a French context," Journal of Business Research, Elsevier, vol. 66(7), pages 897-903.

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