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L’image de marque de la destination et son impact sur les comportements post-visite des touristes

Author

Listed:
  • Anne-Cécile Marchat

    (CEMOI - Centre d'Économie et de Management de l'Océan Indien - UR - Université de La Réunion)

  • Christèle Camelis

    (CEMOI - Centre d'Économie et de Management de l'Océan Indien - UR - Université de La Réunion)

Abstract

Destination brand image and its impact on post-visit tourists behaviorsDrawing on brand image theory in the particular context of the tourism destination, this study investigates the relationship between destination brand image and tourist behavior, in terms of attachment, intention of revisit and intention of recommendation. A first qualitative study has been achieved to establish the destination's brand image. Using a sample of 149 tourists visiting Reunion Island, and the structural modeling technique, the results reveal that destination image have positive effects on tourist behavior.

Suggested Citation

  • Anne-Cécile Marchat & Christèle Camelis, 2017. "L’image de marque de la destination et son impact sur les comportements post-visite des touristes," Post-Print hal-01651612, HAL.
    • Handle: RePEc:hal:journl:hal-01651612
    DOI: 10.3917/gmp.053.0043
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    Cited by:

    1. Laurence Morgana & Pierre-Charles Pupion, 2017. "Stratégie de marque et fusions régionales : le cas de la région Aquitaine," Post-Print hal-02315235, HAL.

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