IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01637855.html

The benefit of social media: Bulletin board focus groups as a tool for co-creation

Author

Listed:
  • Sylvie Rolland

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Guy Parmentier

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

Bulletin board methodology emerged at the end of the 1990s and is becoming the most frequently used qualitative study technique. This interactive approach groups a community of participants in a private or public online forum for a duration that varies from several days to several months. Discoveries, exchanges of view, personal opinions and group reactions are all part of the power and interest of the internet in this era of social media. This article presents the principles of bulletin board development, and specifics to aid understanding of this tool within social networks and to help organisations adapt to a paradigm shift in marketing in which consumer-respondents are co-creators of meaning and knowledge.

Suggested Citation

  • Sylvie Rolland & Guy Parmentier, 2013. "The benefit of social media: Bulletin board focus groups as a tool for co-creation," Post-Print hal-01637855, HAL.
    • Handle: RePEc:hal:journl:hal-01637855
    DOI: 10.2501/IJMR-2013-068
    Note: View the original document on HAL open archive server: https://hal.science/hal-01637855v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01637855v1/document
    Download Restriction: no
    File URL: https://libkey.io/10.2501/IJMR-2013-068?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Volker Bilgram & Alexander Brem & Kai-Ingo Voigt, 2019. "User-centric Innovations in New Product Development — Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-tools," World Scientific Book Chapters, in: Alexander Brem & Joe Tidd & Tugrul Daim (ed.), Managing Innovation Understanding and Motivating Crowds, chapter 7, pages 173-212, World Scientific Publishing Co. Pte. Ltd..
    2. Enkel, Ellen & Kausch, Christoph & Gassmann, Oliver, 2005. "Managing the Risk of Customer Integration," European Management Journal, Elsevier, vol. 23(2), pages 203-213, April.
    3. Bernard Cova & Veronique Cova, 2002. "Tribal marketing: The tribalisation of society and its impact on the conduct of marketing," Post-Print hal-01822665, HAL.
    4. Eric von Hippel & Georg von Krogh, 2003. "Open Source Software and the “Private-Collective” Innovation Model: Issues for Organization Science," Organization Science, INFORMS, vol. 14(2), pages 209-223, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jin Zhang & Shanshan Zhai & Hongxia Liu & Jennifer Ann Stevenson, 2016. "Social network analysis on a topic‐based navigation guidance system in a public health portal," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(5), pages 1068-1088, May.
    2. Dawei Liu & Xiaohong Guo, 2017. "Exploring gender differences in acceptance of mobile computing devices among college students," Information Systems and e-Business Management, Springer, vol. 15(1), pages 197-223, February.
    3. Shengnan Ren & Dawei Liu, 2024. "Effects of digital nudging on the adoption of APPs for value co-creation among online consumers," Information Technology and Management, Springer, vol. 25(2), pages 161-172, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nicoletta Buratti & Francesco Derchi & Giorgia Profumo, 2015. "The blurred boundary between empowered and working consumers: insights from the winner taco case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 133-156.
    2. Sirkka L. Jarvenpaa & Ann Majchrzak, 2010. "Research Commentary ---Vigilant Interaction in Knowledge Collaboration: Challenges of Online User Participation Under Ambivalence," Information Systems Research, INFORMS, vol. 21(4), pages 773-784, December.
    3. Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU, 2014. "The Impact Of Origin On Creating A Cult Brand: The Case Of Apple," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 123-134, April.
    4. Jorge Peña & Yannick Rochat, 2012. "Bipartite Graphs as Models of Population Structures in Evolutionary Multiplayer Games," PLOS ONE, Public Library of Science, vol. 7(9), pages 1-13, September.
    5. Cinzia Battistella & Gianluca Murgia & Fabio Nonino, 2021. "Free-driven web-based business models," Electronic Commerce Research, Springer, vol. 21(2), pages 445-486, June.
    6. Maxim Kotsemir & Alexander Abroskin & Dirk Meissner, 2013. "Innovation concepts and typology – an evolutionary discussion," HSE Working papers WP BRP 05/STI/2013, National Research University Higher School of Economics.
    7. Alison J. Bianchi & Soong Moon Kang & Daniel Stewart, 2012. "The Organizational Selection of Status Characteristics: Status Evaluations in an Open Source Community," Organization Science, INFORMS, vol. 23(2), pages 341-354, April.
    8. Boisvert, Jean & Christodoulides, George & Sajid Khan, M., 2023. "Toward a better understanding of key determinants and consequences of masstige consumption," Journal of Business Research, Elsevier, vol. 161(C).
    9. G. Debucquet & P. Guillotreau & G. Lazuech & F. Salladarré & J. Troiville, 2020. "Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France," Review of Agricultural, Food and Environmental Studies, Springer, vol. 101(4), pages 439-459, December.
    10. Adhami, Saman & Giudici, Giancarlo & Martinazzi, Stefano, 2018. "Why do businesses go crypto? An empirical analysis of initial coin offerings," Journal of Economics and Business, Elsevier, vol. 100(C), pages 64-75.
    11. He, Yuanqiong & Keung Lai, Kin & Sun, Hongyi & Chen, Yun, 2014. "The impact of supplier integration on customer integration and new product performance: The mediating role of manufacturing flexibility under trust theory," International Journal of Production Economics, Elsevier, vol. 147(PB), pages 260-270.
    12. Il-Horn Hann & Jeffrey A. Roberts & Sandra A. Slaughter, 2013. "All Are Not Equal: An Examination of the Economic Returns to Different Forms of Participation in Open Source Software Communities," Information Systems Research, INFORMS, vol. 24(3), pages 520-538, September.
    13. repec:wsi:acsxxx:v:21:y:2019:i:08:n:s1363919619500142 is not listed on IDEAS
    14. Neil Higgs, 2007. "Measuring and understanding the well-being of South Africans: Everyday quality of life in South Africa," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 81(2), pages 331-356, April.
    15. Sharifah Faridah Syed Alwi & T. C. Melewar & Maria Teresa Cuomo & Manfred Schwaiger, 2020. "Digital Society and Corporate Reputation: Towards the Next Generation of Insights," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 129-132, August.
    16. Qin, Jian & van der Rhee, Bo, 2021. "From trash to treasure: A checklist to identify high-potential NPD projects from previously rejected projects," Technovation, Elsevier, vol. 104(C).
    17. Cricelli, Livio & Mauriello, Roberto & Strazzullo, Serena, 2023. "Preventing open innovation failures: A managerial framework," Technovation, Elsevier, vol. 127(C).
    18. Osterloh, Margit & Rota, Sandra, 2007. "Open source software development--Just another case of collective invention?," Research Policy, Elsevier, vol. 36(2), pages 157-171, March.
    19. Seo, Hangyeol & Chung, Yanghon & Yoon, Hyungseok (David), 2017. "R&D cooperation and unintended innovation performance: Role of appropriability regimes and sectoral characteristics," Technovation, Elsevier, vol. 66, pages 28-42.
    20. Reinauer, Tobias & Hansen, Ulrich Elmer, 2021. "Determinants of adoption in open-source hardware: A review of small wind turbines," Technovation, Elsevier, vol. 106(C).
    21. Hemant C. Sashittal & Avan R. Jassawalla, 2020. "The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 679-690, November.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01637855. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.