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Efficient retailer assortment: a consumer choice evaluation perspective

Author

Listed:
  • Sandrine Cadenat

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Abdelmajid Amine

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

@ Customer requirements, Retailers, Merchandising, Stores and supermarkets, France @ This research shows that to reach their prime goal of building an efficient assortment retailers need, beside increasing the outlet's cost-efficiency, to evaluate shoppen' assortment perceptions so that what the store actually offers can be tailored to meet customers' needs and expectations. Our findings reveal that consumers' perceptions of the assortment range stems from the combination of few indicators, mainly ùre number of stock-keeping units proposed and the availability of the favorite brands. Also demonstrates that consumers evaluation of the overall store assortment draws on the perceived choice within the product categories where they are highly sensitive to the assortment range. @ The Emerald Research Register for this joumal is available at http://wrrw.emerald insight.com/researchregister The current issue and full text archive of this journal is available at

Suggested Citation

  • Sandrine Cadenat & Abdelmajid Amine, 2003. "Efficient retailer assortment: a consumer choice evaluation perspective," Post-Print hal-01385120, HAL.
    • Handle: RePEc:hal:journl:hal-01385120
    DOI: 10.1108/09590550310497012
    as

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    Citations

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    Cited by:

    1. Dev Narayan Sarkar & Kaushik Kundu & Himadri Roy Chaudhuri, 2016. "Purchase Preference Factors for Traditional Rural Retailers: A Cross-sectional Conceptual Study," Vikalpa: The Journal for Decision Makers, , vol. 41(1), pages 9-27, March.
    2. Scarpi, Daniele & Pizzi, Gabriele & Raggiotto, Francesco, 2019. "The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 267-278.
    3. Chethana Dharmawardane & Ville Sillanpää & Jan Holmström, 2021. "High-frequency forecasting for grocery point-of-sales: intervention in practice and theoretical implications for operational design," Operations Management Research, Springer, vol. 14(1), pages 38-60, June.
    4. Goodman, Steve & Remaud, Hervé, 2015. "Store choice: How understanding consumer choice of ‘where’ to shop may assist the small retailer," Journal of Retailing and Consumer Services, Elsevier, vol. 23(C), pages 118-124.
    5. Weinrich, Ramona & Kühl, Sarah & Franz, Anabell & Spiller, Achim, 2015. "Consumer preferences for meat: self-service counter or service counter?," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206232, International European Forum on System Dynamics and Innovation in Food Networks.
    6. Willart, Sylvain P.C., 2015. "Price competition in retailing: The importance of the price density function," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 125-132.
    7. Arif Hasan, 2018. "Evaluation of Factors Influencing Exclusive Brand Store Choice: An Investigation in the Indian Retail Sector," Vision, , vol. 22(4), pages 416-424, December.
    8. Beneke, Justin & Cumming, Alice & Jolly, Lindsey, 2013. "The effect of item reduction on assortment satisfaction—A consideration of the category of red wine in a controlled retail setting," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 282-291.
    9. Merlino, Valentina Maria & Mastromonaco, Giulia & Borra, Danielle & Blanc, Simone & Brun, Filippo & Massaglia, Stefano, 2021. "Planning of the cow milk assortment for large retail chains in North Italy: A comparison of two metropolitan cities," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

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