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Mieux collecter les données personnelles sur Internet. Une étude qualitative auprès d’internautes français

Author

Listed:
  • Caroline Lancelot Miltgen

    (Audencia Recherche - Audencia Business School)

  • Jean-François Lemoine

Abstract

As Web users are more and more concerned regarding how their personal data are used, how can firms reduce their concerns, reassure them and even incite them to divulge more personal data? In order to answer this question, a qualitative study has been conducted with 30 French Internet users. This study underlines seven context variables (i.e. usefulness and aim of the data request, vocabulary used, request tone, quantity of requested data, responses modes, opportunity of not being asked next time) that represent useful strategies that firms could use when they collect personal data in order to bypass this concern.

Suggested Citation

  • Caroline Lancelot Miltgen & Jean-François Lemoine, 2015. "Mieux collecter les données personnelles sur Internet. Une étude qualitative auprès d’internautes français," Post-Print hal-01183698, HAL.
    • Handle: RePEc:hal:journl:hal-01183698
    as

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    Cited by:

    1. Dominique Carry & Valérie-Inès de La Ville, 2021. "Process of adopting a personal data portability service: highlighting the ambiguity perceived by young users [Processus d’adoption d’un service de portabilité des données personnelles : mise en lum," Post-Print hal-03328025, HAL.

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