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Alliances and Joint Ventures

Author

Listed:
  • Christiane Prange
  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Strategic alliances and joint ventures have become an integral part of firms' corporate and global strategies. Cooperating with other companies facilitates access to new resources and markets, accelerates the development of technological capabilities, reduces risks, and enhances market power. Indeed, successful cooperation can be considered a source of competitive advantage in today's global economy, which is evidenced both by the amount of revenues generated through alliances and their rising number. However, high failure rates illustrate that cooperative strategies are difficult to implement. Thus, insight into their management becomes paramount. This article identifies management challenges across different stages and emerging trends for future alliance management.

Suggested Citation

  • Christiane Prange & Ulrike Mayrhofer, 2015. "Alliances and Joint Ventures," Post-Print hal-01134085, HAL.
    • Handle: RePEc:hal:journl:hal-01134085
    DOI: 10.1002/9781118785317.weom060007
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    Cited by:

    1. Di Giannatale, Paolo & Passarelli, Francesco, 2018. "Integration contracts and asset complementarity: Theory and evidence from US data," International Journal of Industrial Organization, Elsevier, vol. 61(C), pages 192-222.

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