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La responsabilité sociale des entreprises du luxe : de l'image à la fabrique de normes

Author

Listed:
  • Amina Béji-Bécheur

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Ce chapitre propose de comprendre comment les entreprises des secteurs du luxe conçoivent et mettent en oeuvre leur responsabilité à l'égard de la société. Ce chapitre s'organise en deux parties : Quels sont les concepts essentiels pour appréhender les stratégies RSE des entreprises du luxe ? Comment les marques de luxe mettent-elles en oeuvre une politique en matière de développement durable ? L'étude de pratiques et discours d'entreprises du secteur depuis 1997 souligne une évolution des engagements à partir de 2008. Les premiers groupes à s'être impliqués ont pris en compte le risque de réputation. Aujourd'hui, il s'agit de faire de la RSE un avantage concurrentiel en cohérence avec le capital d'image des marques du luxe français.

Suggested Citation

  • Amina Béji-Bécheur, 2014. "La responsabilité sociale des entreprises du luxe : de l'image à la fabrique de normes," Post-Print hal-01132484, HAL.
    • Handle: RePEc:hal:journl:hal-01132484
    Note: View the original document on HAL open archive server: https://hal.science/hal-01132484
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    File URL: https://hal.science/hal-01132484/document
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    References listed on IDEAS

    as
    1. Jean-Noël Kapferer & Vincent Bastien, 2008. "Luxe oblige," Post-Print hal-00786816, HAL.
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