IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01099619.html
   My bibliography  Save this paper

Poverty in consumer culture: towards a transformative social representation

Author

Listed:
  • Kathy Hamilton

    (University of Strathclyde [Glasgow])

  • Maria G. Piacentini

    (Lancaster University)

  • Emma Banister

    (MBS - Manchester Business School - University of Manchester [Manchester])

  • Andres Barrios

    (UNIANDES - Universidad de los Andes [Bogota])

  • Christopher P. Blocker

    (CSU - Colorado State University [Fort Collins])

  • Catherine A. Coleman

    (TCU - Texas Christian University)

  • Ahmet Ekici

    (Bilkent University [Ankara])

  • Hélène Gorge

    (SKEMA Business School - SKEMA Business School)

  • Martina Hutton

    (University of Winchester)

  • Françoise Passerard

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Bige Saatcioglu

    (Ozyegin University - Ozyegin University)

Abstract

In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.

Suggested Citation

  • Kathy Hamilton & Maria G. Piacentini & Emma Banister & Andres Barrios & Christopher P. Blocker & Catherine A. Coleman & Ahmet Ekici & Hélène Gorge & Martina Hutton & Françoise Passerard & Bige Saatcio, 2014. "Poverty in consumer culture: towards a transformative social representation," Post-Print hal-01099619, HAL.
  • Handle: RePEc:hal:journl:hal-01099619
    DOI: 10.1080/0267257X.2014.967929
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Julia Rötzmeier-Keuper, 2020. "Consumer Vulnerability: Overview And Synthesis Of The Current State Of Knowledge And Future Service-Related Research Directions," Working Papers Dissertations 65, Paderborn University, Faculty of Business Administration and Economics.
    2. Philippe Mérigot & Cristina Badulescu & Fatima Regany & Maud Herbert & Cécile Mclaughlin & Marie-Pierre Pinto & François Bobrie, 2019. "Contribution sémiotique à la recherche en marketing sur les territoires et les identités," Post-Print halshs-02300014, HAL.
    3. Martina Hutton & Canan Corus & Joshua Dorsey & Elizabeth Minton & Caroline Roux & Christopher P. Blocker & Jonathan Z. Zhang, 2022. "Getting real about consumer poverty: Deep processes for transformative action," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1332-1355, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01099619. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.