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Brainstorming versus creative design reasoning

Listed author(s):
  • Akın Kazakçı


    (CGS i3 - Centre de Gestion Scientifique i3 - MINES ParisTech - École nationale supérieure des mines de Paris - PSL - PSL Research University - CNRS - Centre National de la Recherche Scientifique)

  • Thomas Gillier


    (ERPI - Equipe de Recherche sur les Processus Innovatifs - UL - Université de Lorraine)

  • Gerald Piat


    (EDF R&D - EDF Division Recherche et Développement [Clamart] - EDF R&D - Electricité de France)

  • Armand Hatchuel


    (CGS i3 - Centre de Gestion Scientifique i3 - MINES ParisTech - École nationale supérieure des mines de Paris - PSL - PSL Research University - CNRS - Centre National de la Recherche Scientifique)

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    In industrial settings, brainstorming is seen as an effective technique for creativity in innovation processes. However, bulk of research on brainstorming is based on an oversimplified view of the creativity process. Participants are seen as idea generators and the process aims at maximizing the quantity of ideas produced, and the evaluation occurs post-process based on some originality and feasibility criteria. Design theories can help enrich this simplistic process model. The present study reports an experimental investigation of creativity process within the context of real-life design ideation task. Results lead to the rejection of the classical 'quantity breeds quality' hypothesis. Rather, we observe that successful groups are the ones who produce a few original propositions that hold great value for users while looking for ways to make those propositions feasible.

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    Paper provided by HAL in its series Post-Print with number hal-00969300.

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    Date of creation: 21 Jun 2014
    Publication status: Published in Design computing and cognition 2014, Jun 2014, London, United Kingdom. pp.1-20, 2014
    Handle: RePEc:hal:journl:hal-00969300
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