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European business and brand building

Author

Listed:
  • Hubert Bonin

    (GREThA - Groupe de Recherche en Economie Théorique et Appliquée - UB - Université de Bordeaux - CNRS - Centre National de la Recherche Scientifique, IEP Bordeaux - Sciences Po Bordeaux - Institut d'études politiques de Bordeaux)

  • Luciano Segreto
  • Andrzej Kozminski
  • Carles Manera
  • Manfred Pohl

Abstract

No abstract is available for this item.

Suggested Citation

  • Hubert Bonin & Luciano Segreto & Andrzej Kozminski & Carles Manera & Manfred Pohl, 2012. "European business and brand building," Post-Print hal-00800454, HAL.
    • Handle: RePEc:hal:journl:hal-00800454
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    Cited by:

    1. Celetti, D., 2020. "Small Businesses in the Global Market: Evidence from the Fashion System of Vicenza Province (Italy)," R-Economy, Ural Federal University, Graduate School of Economics and Management, vol. 6(2), pages 74-88.
    2. Maki Umemura & Stephanie Slater, 2017. "Reaching for global in the Japanese cosmetics industry, 1951 to 2015: the case of Shiseido," Business History, Taylor & Francis Journals, vol. 59(6), pages 877-903, August.

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