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Blood is thicker: Moral spillover effects based on kinship

Author

Listed:
  • Eric Luis Uhlmann

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Luke Lei Zhu

    (UBC - University of British Columbia)

  • David A. Pizarro

    (Department of Psychology - Cornell University [New York])

  • Paul Bloom

    (Yale University [New Haven])

Abstract

Three empirical studies document the intuitive spillover of moral taint from a person who engages in immoral acts to another individual who is related by ties of blood kinship. In Study 1, participants were more likely to recommend that the biological grandchild of a wrongdoer, compared to a non-biological grandchild, help the descendants of his grandfather's victims. In Study 2, participants were more willing to hold two long-lost identical twins in custody for a crime committed by one twin than to hold two perfect look-alikes for a crime committed by one look-alike. Study 3 provides direct evidence that spillover effects based on blood kinship are manifested in an intuitive sense of moral taint.

Suggested Citation

  • Eric Luis Uhlmann & Luke Lei Zhu & David A. Pizarro & Paul Bloom, 2012. "Blood is thicker: Moral spillover effects based on kinship," Post-Print hal-00713552, HAL.
    • Handle: RePEc:hal:journl:hal-00713552
    DOI: 10.1016/j.cognition.2012.04.010
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    Cited by:

    1. Spielmann, Nathalie & Discua Cruz, Allan & Tyler, Beverly B. & Cerrato, Daniele, 2022. "Signaling stewardship and the value of family in a brand heritage Identity: A cross-cultural study of wineries," Journal of Business Research, Elsevier, vol. 153(C), pages 35-45.

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