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Le social business, laboratoire d'apprentissage des stratégies de rupture

Author

Listed:
  • Bénédicte Faivre-Tavignot

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

  • Laurence Lehmann-Ortega
  • Bertrand Moingeon

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

Abstract

À partir de l'étude de la joint-venture entre Danone et le groupe Grameen au Bangladesh, un social business visant à proposer un produit nutritif et sain aidant les enfants pauvres à lutter contre les carences alimentaires, cet article suggère que les entreprises développant des stratégies proactives en matière de RSE bâtissent, concomitamment, des compétences nécessaires à la réplication des stratégies de rupture. À condition de viser le point mort dans les nouvelles activités, afin d'en assurer la pérennité, les contraintes du social business constituent un véritable laboratoire d'apprentissage de la rupture, à la fois par l'obligation de rentrer dans une logique d'apprentissage en double boucle, par la mise en lumière des intérêts de la coopération et de l'expérimentation ainsi que par le développement d'une orientation marché.

Suggested Citation

  • Bénédicte Faivre-Tavignot & Laurence Lehmann-Ortega & Bertrand Moingeon, 2010. "Le social business, laboratoire d'apprentissage des stratégies de rupture," Post-Print hal-00609570, HAL.
    • Handle: RePEc:hal:journl:hal-00609570
    DOI: 10.3166/rfg.208-209.175-189
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    Citations

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    Cited by:

    1. Thomas André & Jean-Pierre Ponssard, 2015. "Managing Base of the Pyramid as a Business Opportunity : A Longitudinal Field Study," Working Papers hal-01221651, HAL.
    2. Jérémy Ranjatoelina Tantely & Adam Dewitte & Bilal Bourkha, 2016. "Le business model des entreprises sociales inclusives : le cas des SIAE, des EA et des ESAT en France," Post-Print hal-01896939, HAL.
    3. Jérémy Tantely Ranjatoelina & Adam Dewitte & Bilal Bourkha, 2016. "Le business model des entreprises sociales inclusives : le cas des SIAE, des EA et des ESAT," Post-Print hal-01987158, HAL.

    More about this item

    Keywords

    social business; stratégie de rupture;

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