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Le luxe par-delà les frontières : une étude exploratoire dans douze pays

Author

Listed:
  • Gilles Laurent

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

  • Bernard Dubois

Abstract

Consumers in different countries have contrasted visions of luxury, visions which are quite different from those of French consumers. A cluster analysis performed on a multi-national sample identifies four consumer groups: elitism (classical luxury), democratization (open luxury), distance (remote luxury), aversion (rejected luxury). The existence of these four groups varies widely across countries, and this has important managerial implications.

Suggested Citation

  • Gilles Laurent & Bernard Dubois, 1996. "Le luxe par-delà les frontières : une étude exploratoire dans douze pays," Post-Print hal-00458449, HAL.
    • Handle: RePEc:hal:journl:hal-00458449
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    Cited by:

    1. Farhad Aliyev & Taylan Urkmez & Ralf Wagner, 2019. "A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis," Management Review Quarterly, Springer, vol. 69(3), pages 233-264, September.
    2. Marwa BEZZAOUIA, & Adrian Razvan JOANTA (RUSAN), 2016. "The Relationships Between Cultural Values And Consumer Motivations For Purchasing Luxury Brands," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-39, January.
    3. Hwang, Yookyung & Ko, Eunju & Megehee, Carol M., 2014. "When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands," Journal of Business Research, Elsevier, vol. 67(9), pages 1912-1920.
    4. Nathalie Veg-Sala, 2022. "L’ambivalence des adolescents à l’égard de la consommation de produits de luxe," Post-Print hal-04154739, HAL.
    5. Raluca Ciornea & Marius Dorel Pop & Mihai Florin Bacila, 2012. "Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(3), pages 143-152, July.

    More about this item

    Keywords

    luxe;

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