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Managing Innovation : from ad hoc to Routine in French Telecom

Author

Listed:
  • Pierre-Jean Benghozi

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

Abstract

Up to a few yeaTs ago, project management was mainly concerned with running ad hoc structures: innovations appeared only rarely and could easily be handled by firms. Themodern trend (multiplication and unsteadiness of the markets, increasing competitionbetween firms, speeding up of technical change) implies the regular launching ofinnovative products. Here, the problems to be de ait with are not only technical(performance and reliability) and economic (marketing strategy) ones, but also havemanagerial implications: internai coordination procedures have to be introduced, development cost contrai, personnel management and so on. ln this context, theintroduction of project management structures tends toward a dislocation of the decisions and strategies. The movement away from occasion al innovations towards aregular l'Iow of new product developments requires innovation routines which imposelimited bureaucratie structures. This paper refers to the findings of a field study performed in the telecommunication industry and concerns the deployment of newelectronic mailing systems.

Suggested Citation

  • Pierre-Jean Benghozi, 1990. "Managing Innovation : from ad hoc to Routine in French Telecom," Post-Print hal-00262530, HAL.
    • Handle: RePEc:hal:journl:hal-00262530
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    Citations

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    Cited by:

    1. Da Mota de Pina E Cunha, A.M., 1998. "Determinants of Product Innovation in Organizations : Practices and Performance in the Portugese Financial Sector," Other publications TiSEM e6e4e56e-b72a-4392-8d79-f, Tilburg University, School of Economics and Management.
    2. Pierre-Jean Benghozi & Christian Licoppe, 2003. "Technological national learning in France : from minitel to internet," Post-Print hal-00262611, HAL.
    3. Pierre-Jean Benghozi & Elisa Salvador, 2015. "Technological competition: a path towards commoditization or differentiation? Some evidence from a comparison of e-book readers," Post-Print hal-02080207, HAL.

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