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Château Kefraya, a small-medium sized Lebanese winery with a socially responsible business model

Author

Listed:
  • Nadine Dubruc

    (FAYOL-ENSMSE - Département Management responsable et innovation - ENSM ST-ETIENNE - Ecole Nationale Supérieure des Mines de St Etienne - Institut Henri Fayol, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

  • Selim Mekdessi
  • Danie Khawaja

    (Faculty of Economic Sciences and Business Administration - LU / ULB - الجامعة اللبنانية [بيروت] = Lebanese University [Beirut] = Université libanaise [Beyrouth])

  • Daniel Chartouny

Abstract

This paper focuses on the study of a Lebanese SME, Château Kefraya, operating in the wine sector, with a particular emphasis on its business model. Therefore, this research falls within the framework of a qualitative approach; it is based on a single case study. It highlights the development of the SME, from a wine producer to a company offering, in parallel, services especially related to wine tourism. Elaborating the business model of Château Kefraya has yielded a representation of this winery and reveals how its value is generated, remunerated and shared. Based on the obtained results, we were able to underline the importance of labelling to ensure quality in the SME and its commitment to corporate social responsibility.

Suggested Citation

  • Nadine Dubruc & Selim Mekdessi & Danie Khawaja & Daniel Chartouny, 2017. "Château Kefraya, a small-medium sized Lebanese winery with a socially responsible business model," Post-Print emse-01585817, HAL.
    • Handle: RePEc:hal:journl:emse-01585817
    DOI: 10.1504/IJESB.2017.085983
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    Cited by:

    1. Asthana, Shekhar, 2022. "Twenty-five years of SMEs in tourism and hospitality research: A bibliometric analysis," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(2), pages 35-47.
    2. Nadia Preghenella & Cinzia Battistella, 2021. "Exploring business models for sustainability: A bibliographic investigation of the literature and future research directions," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2505-2522, July.

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