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Bricolage Perspective on Strategizing Tools: A Comparative Case Study


  • Isabelle Corbett-Etchevers

    (Univ. Grenoble Alpes

  • Aura Parmentier Cajaiba

    University of Nice Sophia Antipolis)

  • Giovany Cajaiba Santana

    (Kedge Business School)


This paper contributes to the strategy-as-practice literature by analyzing how managers craft tools to strategize. We consider the use of ‘adhoc’ tools, crafted by managers, as opposed to off-the-shelf established strategy tools, such as BCG matrix, five forces, etc. Drawing on two longitudinal participatory studies in highly regulated industries we use the concept of bricolage for understanding the tool crafting process. We identify three phases: creating strategic momentum, assembling and becoming. The findings reveal that the managers draw on different elements of their mental and technical repertoire, and on dialogues to craft tools. The analysis of both cases brings us to discuss the role of material practices in the creation of ‘adhoc’ tools in organizations. We contribute to the dwelling mode of strategy-as-practice in three ways. First, we provide a process model of the tool crafting process. Second, we propose the notion of strategizing tool, a concept that captures the embedded nature of tools as well as the creativity of practitioners. Third, we highlight the contribution of a bricolage lens to practice studies.

Suggested Citation

  • Isabelle Corbett-Etchevers & Aura Parmentier Cajaiba & Giovany Cajaiba Santana, 2014. "Bricolage Perspective on Strategizing Tools: A Comparative Case Study," GREDEG Working Papers 2014-47, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
  • Handle: RePEc:gre:wpaper:2014-47
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    Bricolage; tools; strategy-as-practice; strategizing; dwelling and building mode;

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation


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