Firm Heterogeneity and the Timing of Market Entry
Our analysis shows that in entering a new market a firm should not just focus its attention on the price that the market awards to a pioneer, or the tradeoff between first mover advantages and disadvantages. It should also consider the adverse consequences of being laggard.
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|Date of creation:||1998|
|Date of revision:|
|Contact details of provider:|| Postal: Business, Law and Economics Center, John M. Olin School of Business, Washington University. Campus Box 1133, One Brookings Drive, St. Louis MO 63130-4899.|
Web page: http://www.olin.wustl.edu/ble/
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