A Theoretical and Empirical Investigation into Consumers' Brand Choice Process under Information Uncertainty
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|Date of creation:||1995|
|Date of revision:|
|Contact details of provider:|| Postal: U.S.A.; UNIVERSITY OF ROCHESTER, WILLIAM E. SIMON GRADUATE SCHOOL OF BUSINESS ADMINISTRATION, ROCHESTER NEW YORK 14627 U.S.A|
Web page: http://www.simon.rochester.edu/
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