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Les prestataires logistiques et la distribution pharmaceutique. Les barrieres a l'entree: vitres blindees ou glaces sans tain

Listed author(s):
  • Mattiuzzo, N.
  • Le Goff, J.
Registered author(s):

    Longtemps protege par des barrieres a l'entree a la fois robustes et variees, le marche francais de la distribution des produits pharmaceutiques est aujourd'hui confronte a l'entree en lice des prestataires logistiques. Cet article se propose de montrer comment le systeme de production d'un secteur peut s'effondrer sous l'action conjuguee de phenomenes hors champ et de sfiltres perceptuels des acteurs en place. Cet exemple souligne combien l'originalite du positionnement des prestataires logistiques peut les elever au rang de "coucurrents impensables" et leur conferer un avantage strategique indeniable.

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    Paper provided by Institut de Recherche en Gestion. Universite de Paris XII- in its series Papers with number 97-08.

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    Length: 9 pages
    Date of creation: 1997
    Handle: RePEc:fth:inrege:97-08
    Contact details of provider: Postal:
    France; Institut de Recherche en Gestion. Universite de Paris XII - Val deMarne. 3-5, Voie Felix Eboue - 94000 Creteil. France

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