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Importing Diversity Management: Corporate Discourses in France and Germany

Author

Listed:
  • Bellard, E.
  • Ruling, C.C.

Abstract

The last years have seen the idea of Managing Diversity (MD) travelling from the U.S. to Europe and gaining popularity with a growing number of European companies. In this paper, we look at the ways in which the 38 largest French and German companies have taken up elements of the MD discourse and integrated them into their annual reports and corporate web sites.

Suggested Citation

  • Bellard, E. & Ruling, C.C., 2001. "Importing Diversity Management: Corporate Discourses in France and Germany," Papers 2001.13, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
    • Handle: RePEc:fth:ehecge:2001.13
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    Cited by:

    1. André Sobczak & Ligia Coelho Martins, 2010. "The impact and interplay of national and global CSR discourses: insights from France and Brazil," Post-Print hal-00771164, HAL.

    More about this item

    Keywords

    MANAGEMENT ; ENTERPRISES ; HUMAN RESOURCES;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General

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