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Management Excellence in Pflegeeinrichtungen


  • Zeides, Roland
  • Gmür, Markus



Betriebswirtschaftlich erfolgreiche und weniger erfolgreiche Einrichtungen der stationären Altenpflege unterscheiden sich in erster Linie darin, welche Bedeutung sie einer umfassenden Kundenorientierung und einem professionellen Freiwilligenmanagement einräumen. Dagegen scheinen Kosten für Strukturen und Instrumente der Governance, der Planung und Steuerung, im Marketing sowie in der Personalarbeit für die Beschäftigten den betriebswirtschaftlichen Nutzen zu übersteigen. Das zeigt eine Untersuchung von 30 Einrichtungen der stationären Altenpflege unter dem Dach des Diakonischen Werks in Württemberg.

Suggested Citation

  • Zeides, Roland & Gmür, Markus, 2012. "Management Excellence in Pflegeeinrichtungen," FSES Working Papers 438, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
  • Handle: RePEc:fri:fribow:fribow00438

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    Kundenorientierung; Professionalisierung; Nonprofit-Organisation;

    JEL classification:

    • L3 - Industrial Organization - - Nonprofit Organizations and Public Enterprise
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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