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Evaluation of India’s Soil Health Card from users’ perspectives

Author

Listed:
  • Singh, Vartika
  • Ganguly, Sujata
  • Dakshinamurthy, V.

Abstract

This study aimed to evaluate an existing SHC (Soil Health Card) design and identify any existing limitations or opportunities for improvement. The purpose of testing communication materials is to confirm that the target audience understands them and sees them as culturally relevant.

Suggested Citation

  • Singh, Vartika & Ganguly, Sujata & Dakshinamurthy, V., 2018. "Evaluation of India’s Soil Health Card from users’ perspectives," CSISA project notes 12, International Food Policy Research Institute (IFPRI).
    • Handle: RePEc:fpr:csispn:12
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    File URL: https://www.ifpri.org/cdmref/p15738coll2/id/132921/filename/133130.pdf
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    Cited by:

    1. Chandra Sekhara Rao Nuthalapati & Yogesh Bhatt & Susanto K Beero, 2020. "Is the Electronic Market the Way Forward to Overcome Market Failures?," IEG Working Papers 387, Institute of Economic Growth.

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