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M-PESA: Finding new ways to serve the unbanked in Kenya


  • Lonie, Susie


Over the past three years, payment strategies for emerging markets have been revolutionized by the advent of a simple cell-phone-based payment service in Kenya called M-PESA (“M” for “mobile” and “pesa” for “money”). From a small-scale pilot program in 2006, M-PESA has become an outstanding success in Kenya; customer response has been unprecedented. Currently, more than 9 million Kenyans use M-PESA to perform tens of millions of transactions every month throughout the country. Although this success has led to new opportunities, it has also brought about many unforeseen challenges.

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  • Lonie, Susie, 2010. "M-PESA: Finding new ways to serve the unbanked in Kenya," 2020 vision briefs 18(8), International Food Policy Research Institute (IFPRI).
  • Handle: RePEc:fpr:2020br:18(8)

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    M-PESA; Mobile Phone; rural areas; rural banking; safe money transfers; small-scale pilot programs;

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