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Fighting Junk Food Marketing to Kids

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  • Berkeley Media Studies Group BMSG

Abstract

In the recent years a vast range of ready-made food selling companies and fast food joints have cropped up in the markets. This paper analysis the effect of marketing strategies of such companies on young children. It also suggests some methods to tackle the problem of junk-food adddiction and obesity.

Suggested Citation

  • Berkeley Media Studies Group BMSG, 2010. "Fighting Junk Food Marketing to Kids," Working Papers id:3259, eSocialSciences.
    • Handle: RePEc:ess:wpaper:id:3259
    Note: Institutional Papers
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    File URL: http://www.esocialsciences.org/Download/repecDownload.aspx?fname=Document12122010140.4064295.pdf&fcategory=Articles&AId=3259&fref=repec
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    More about this item

    Keywords

    children; overweight; junk food; marketing; advertising; kids; parents; obesity; adolescents; diabetes; nutrition; inactivity;
    All these keywords.

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