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Radio drug advertisement situation and regulation in Thailand

Author

Listed:
  • Viroj Tangcharoensathien
  • Tanattha Kittisopee
  • Puree Anantachoti

Abstract

Drug consumption in Thailand is high in comparison with other countries. A key factor influencing this over consumption is advertising. Radio is the media that can easily reach a lot of people, in both urban and rural areas. Thai people typically practice self-care by purchasing drugs from a local pharmacy. They are often stimulated by drug advertisements. Past data have shown that there were many illegal drug advertisements. Consumer protection of this aspect seems to be poor. Better regulation or regulatory mechanisms are needed; therefore, this study reviews the current regulations and practices of drug advertising via radio in Thailand. [HEFP working paper 02/05]

Suggested Citation

  • Viroj Tangcharoensathien & Tanattha Kittisopee & Puree Anantachoti, 2010. "Radio drug advertisement situation and regulation in Thailand," Working Papers id:2697, eSocialSciences.
  • Handle: RePEc:ess:wpaper:id:2697
    Note: Institutional Papers
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    Keywords

    Drug consumption; Radio; urban; rural areas; purchasing drugs; local pharmacy; advertising; radio; Thailand;

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