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The effects of mixed mode survey designs on simple and complex analyses


  • Peter, Martin
  • Lynn, Peter


We compare two alternative mixed mode survey designs with face-to-face data collection in terms of differences in estimates. Both mixed mode designs involve face-to-face, telephone and web interviewing. One design uses modes sequentially; the other offers respondents an explicit choice of mode. All three samples are probability samples of the Dutch population, selected from the same frame in the same way and administered the same survey instrument, namely the questionnaire of round 4 of the European Social Survey. We find differences and consequently urge caution in comparing estimates based on data collected using different (mixes of) modes.

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  • Peter, Martin & Lynn, Peter, 2011. "The effects of mixed mode survey designs on simple and complex analyses," ISER Working Paper Series 2011-28, Institute for Social and Economic Research.
  • Handle: RePEc:ese:iserwp:2011-28

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    1. Lynn, Peter & Uhrig, S.C. Noah & Burton, Jonathan, 2010. "Lessons from a randomised experiment with mixed-mode designs for a household panel survey," Understanding Society Working Paper Series 2010-03, Understanding Society at the Institute for Social and Economic Research.
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    Cited by:

    1. Kavonius, Ilja Kristian & Honkkila, Juha, 2013. "Micro and macro analysis on household income, wealth and saving in the euro area," Working Paper Series 1619, European Central Bank.
    2. Lynn, Peter, 2012. "Mode-switch protocols: how a seemingly small design difference can affect attrition rates and attrition bias," Understanding Society Working Paper Series 2012-07, Understanding Society at the Institute for Social and Economic Research.

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