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Business Modeling Framework For Personalization In Mobile Business Services

Author

Listed:
  • Pau, L-F.
  • Dits, J.

Abstract

Is presented the structure of a formal framework for personalization features for mobile business services, which can be used to drive the business modeling of M-business services from a service provider point of view. It also allows to compute the revenue as linked to personalization levels and features. A case study has been performed in the area of personalized location based mobile services

Suggested Citation

  • Pau, L-F. & Dits, J., 2002. "Business Modeling Framework For Personalization In Mobile Business Services," ERIM Report Series Research in Management ERS-2002-56-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    • Handle: RePEc:ems:eureri:243
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    More about this item

    Keywords

    individual profiles; location based services; mobile business; mobile services; personalization;
    All these keywords.

    JEL classification:

    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • R4 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics

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