When "more" is not better
This article examines the value-creation capacity of intra-platform competition (IPC) and exclusivity; two main strategies platforms use to incentivize, accumulate and extract rent from complementary content resources - complementors. Building on the concept of Â´resource functionalityÂ´ we show that, for enhanced levels of IPC, exclusive complementors have limited functional value and rareness, failing to bring differentiation capacity to the platformÂ´s system. Also, in line with the logic of Â´capability equivalenceÂ´, we show that platformÂ´s differentiation in terms of the composition of complementorsÂ´ portfolio has a U-shaped relationship with platform performance.
|Date of creation:||Jul 2009|
|Contact details of provider:|| Postal: +34 91 568 96 00|
Phone: +34 91 568 96 00
Web page: http://www.ie.edu/esp/claustro/claustro_areas_detalle.asp?id=5
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:emp:wpaper:wp09-06. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Amada Marcos)
If references are entirely missing, you can add them using this form.